JLNS Presents: Little Black Dress Initiative
The Junior League of Napa-Sonoma’s Little Black Dress Initiative (LBDI) is an advocacy campaign that raises community awareness on the issue of generational poverty in our communities.
In January 2022, LBDI Advocates will wear the same black dress for five consecutive days to illustrate the effects poverty can have on a woman’s access to resources, her confidence, and professional opportunities. By wearing a button that reads “Ask me About my Dress,” Advocates invite dialogue among colleagues, friends, and strangers to raise awareness about generational poverty.
WHAT IS THE LITTLE BLACK DRESS INITIATIVE?
The Junior League of London founded LBDI in 2014 to make poverty unfashionable. The event coincided with London Fashion Week, and while many were donning luxurious high-end apparel, the Junior League of London members wore the same outfit for five days in a row. Now a international Junior League initiative, advocates wear one black dress (or outfit) for five consecutive days to illustrate the effects poverty can have on a woman’s access to resources, her confidence, and professional opportunities.
Each Advocate wears along with her dress a pin that reads “Ask Me About My Dress”, which invites dialogue among colleagues, friends, and strangers about this important initiative. Throughout the week, JLNS and LBDI Advocates seek to raise awareness and funds for issues surrounding generational poverty.
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Junior League of London members supporting LBDI 2021
Funds raised through the Little Black Dress Initiative allow JLNS to dramatically improve our community through our relationships with community partners and provide our volunteers with leadership, training, and development opportunities.
HOW CAN YOU GET INVOLVED?
We are looking forward to LBDI in January 2022. League members will wear the same black dress or outfit for five consecutive days with a pin that requests the public to “Ask Me About My Dress” with the goal of sparking conversation and spreading awareness of the initiative and its objectives.
Donate to The Cause: Amazing women will be raising money for JLNS. Keep your eye out for more information coming Winter 2021.
Other Ways to Support:
We invite corporate partners to assemble advocate groups to increase awareness of our efforts. Wear a black outfit and an “I support LBDI” sticker during the week and encourage others to learn more at the LBDI CauseVox page and learn more about JLNS members who have stepped up to Advocate this year! Contact JLNS, to learn more about how your company can partner with LBDI.
Share A Statistic! Post a poverty statistic that affect our communities and state to your social media accounts. Also, repost LBDI promotions throughout the week to engage your social networks. Tag @JLNapaSonoma on Instagram or @juniorleagueofnapasonoma on Facebook with #LBDIJLNS so we can see!
Junior Leagues in the U.S. and abroad are supporting LBDI.